Helping a premium company, we found that their Arabic branding was considerably inferior than their foreign language identity. After creating balance between the verbal identities, they saw a 93% improvement in identity recognition among Saudi consumers.
Assisting a medical center, we changed their word-based wellness content into visual storytelling with infographics. This technique improved their information engagement by two hundred nineteen percent.
For a software company, we adjusted their international design elements to better align with Saudi aesthetic preferences while keeping identity cohesion. This strategy enhanced their brand appeal by one hundred twenty-four percent.
Essential techniques included:
- City-specific classifications beyond standard zones
- District-based targeting
- Metropolitan vs. provincial variations
- Expatriate concentration zones
- Traveler areas vs. resident communities
For a multinational apparel brand, we developed a Saudi-specific virtual presence strategy that featured subtle traditional elements. This strategy improved their relationship strength by one hundred sixty-seven percent in only half a year.
With extensive testing for a shopping business, we identified that emails sent between 8-11 PM significantly surpassed those sent during traditional working periods, generating substantially higher readership.
For a premium company, we implemented a traditional classification strategy that uncovered multiple special value groups within their target market. This approach enhanced their promotion results by over one hundred seventy percent.
A healthcare provider achieved a 178% increase in brand recognition after implementing a channel-tailored presence methodology that understood the special features of each online channel in the Saudi ecosystem.
I chuckle when clients tell me they're using the "latest" digital marketing strategies but haven't revised their tactics since 2022. The online environment has evolved dramatically in just the past year.
Their approach included:
- Temporary channels: Energetic presence elements
- LinkedIn: Credential-focused information
- Image networks: Experience-centered presence development
- Discussion networks: Thought leadership
After extended periods of using generic population divisions, their enhanced Saudi-specific division methodology produced a two hundred forty-one percent growth in campaign effectiveness and a substantial decrease in advertising spending.
After extended periods of disappointing performance in the Kingdom, their enhanced strategy produced a two hundred eighty-seven percent improvement in brand recognition and a substantial growth in revenue.
The most profitable Saudi brands recognize that people don't think in terms of channels. My investment client saw a substantial improvement in prospects after we integrated their previously separate touchpoints.
For a digital service, we found that their international information was substantially stronger than their Arabic content. After upgrading their Arabic content quality, they experienced a 129% improvement in purchases from Arabic-speaking readers.
For Cost-Effective Website Solutions a investment client, we developed a material collection about generational wealth that incorporated halal investment concepts. This content exceeded their earlier typical financial advice by four hundred seventeen percent in response.
A few weeks ago, a fashion retailer consulted me after using over 150,000 SAR on online marketing with disappointing outcomes. After redesigning their campaign, we achieved a six hundred thirty-one percent increase in return on ad spend.