Last month, a clothing brand approached me after wasting over 150,000 SAR on online marketing with disappointing results. After revamping their approach, we produced a dramatic increase in advertising efficiency.
With extensive testing for a store chain, we identified that communications received between night time significantly exceeded those sent during typical business hours, achieving one hundred eighty-seven percent higher visibility.
Powerful techniques included:
- Highlighting collective advantages rather than personal benefits
- Including modest spiritual connections where appropriate
- Adjusting deal phrasing to correspond to Saudi traditional values
- Developing different creative alternatives for different regions within the Kingdom
For a hospitality customer, we identified that word-for-word transfer of their foreign queries generated extremely wasteful investment. After executing a regionally-specific keyword strategy, their conversion expense dropped by seventy-three percent.
- Appropriate hreflang implementation for dual-language content
- Right-to-left code implementation
- Handheld improvement for Arabic interfaces
- Upgraded performance metrics for network-restricted visitors
Last quarter, a local business contacted me after investing over 120,000 SAR on international SEO services with disappointing results. After applying a specialized Saudi-focused search optimization, they saw top rankings for twenty-three high-value keywords within only three sixty agency Services months.
With detailed analysis for a cuisine platform customer, we found that promotions presented between 9-11 PM significantly surpassed those presented during standard prime times, achieving one hundred sixty-three percent better sales.
Important scheduling insights included:
- Decreased competition during worship moments with stable results
- Greater engagement on non-workdays especially after sunset prayers
- Periodic changes demanding spending modifications during cultural events
- School schedule effects on certain categories
I use a straightforward document to monitor our competitors' rates modifications every week. This has allowed us to:
- Spot seasonal discount patterns
- Detect product bundling strategies
- Understand their pricing psychology
Essential techniques included:
- Consulting Saudi native speakers to discover genuine lookup habits
- Investigating Saudi competition for search term strategies
- Building a dual-language keyword matrix to engage every possible consumers
- Using regional linguistic differences in place of standard Arabic
I presently employ several resources that have dramatically improved our market intelligence:
- Keyword trackers to track rivals' keyword performance
- Brand monitoring software to monitor rivals' online presence
- Website analysis platforms to observe modifications to their websites
- Newsletter subscription to receive their campaigns
A few days ago, a entrepreneur expressed frustration that his platform strategy was consuming thousands of riyals with minimal return. After examining his approach, I identified multiple fundamental problems that are extremely typical among Saudi businesses.
I advise organizing competitors as:
- Primary competitors (offering nearly identical products/services)
- Indirect competitors (with partial similarity)
- New challengers (new companies with game-changing capabilities)
Start by mapping ALL your competition – not just the obvious ones. During our investigation, we identified that our most significant threat wasn't the established business we were monitoring, but a emerging startup with an unique model.
When I launched my e-commerce business three years ago, I was sure that our special products would stand out naturally. I ignored market research as superfluous – a mistake that practically ruined my entire venture.
Last year, I watched as three similar businesses spent significantly into expanding their presence on a specific social media platform. Their efforts failed spectacularly as the platform turned out to be a poor fit for our sector.
I dedicate at least a substantial amount of time each week examining our competitors':
- Website organization and user experience
- Articles and posting schedule
- Online platforms engagement
- Client testimonials and ratings
- SEO tactics and positions