I smile when clients insist they're using the "latest" ThreeSixty Digital solutions marketing strategies but haven't changed their tactics since 2022. The marketing ecosystem has evolved dramatically in just the past few months.
I now employ several applications that have substantially upgraded our market intelligence:
- Search analysis platforms to monitor rivals' SEO strategies
- Social listening tools to track competition's digital footprint
- Website analysis tools to monitor changes to their websites
- Communication monitoring to get their promotional messages
The most successful Saudi brands recognize that customers don't separate in terms of channels. My banking client achieved a substantial growth in potential customers after we integrated their previously disjointed channels.
I suggest categorizing competitors as:
- Primary competitors (offering very similar products/services)
- Indirect competitors (with some overlap)
- Potential disruptors (new companies with disruptive potential)
Critical changes included:
- Including preferred Saudi payment methods like local services
- Simplifying location information for Saudi addresses
- Supplying Arabic language support throughout the purchase experience
- Showing shipping schedules customized to Saudi areas
A few months ago, a regional brand approached me after using over 120,000 SAR on international SEO services with disappointing returns. After applying a tailored Saudi-focused SEO strategy, they experienced first-page rankings for numerous high-value keywords within just 90 days.
Last quarter, an web retailer was suffering from a dismal 0.8% purchase ratio despite substantial traffic. After applying the techniques I'm about to reveal, their purchase ratio grew to 3.7%, producing a 362% increase in sales.
A apparel company achieved a 93% improvement in handheld purchases after applying these enhancements:
- Simplified form fields
- Finger-optimized menus
- Simplified checkout process
- Improved speed times
Successful methods included:
- Sector analyses with locally-relevant data
- Executive interviews with prominent Saudi experts
- Success stories from local projects
- Webinars exploring locally-relevant challenges
I invest at least two hours each regularly examining our competitors':
- Digital structure and navigation
- Content strategy and posting schedule
- Digital channels activity
- Client testimonials and assessments
- SEO tactics and performance
Our analysis has revealed that Saudi consumers particularly value these confidence builders:
- Saudi location details
- Saudi certification badges
- Detailed refund procedures
- Local currency rates with complete shipping calculations
UX design for Arabic websites a medical center, we converted their word-based medical information into image-rich narratives with visual elements. This technique enhanced their material readership by two hundred nineteen percent.
Initiate by identifying ALL your competition – not just the obvious ones. During our analysis, we found that our biggest rival wasn't the famous business we were tracking, but a recent startup with an innovative approach.
Essential components included:
- First-language creators for each language
- Contextual modification rather than literal conversion
- Consistent brand voice across both languages
- Script-optimized keyword strategy
For a investment customer, we created a information campaign about generational wealth that featured Islamic financial principles. This information exceeded their earlier standard financial advice by 417% in interaction.
Working with an electronics retailer, we identified that their normal transaction flow was creating unnecessary friction for Saudi visitors. After executing customized improvements, their process dropout frequency reduced by over a third.
Last year, I observed as three similar businesses spent significantly into developing their presence on a certain social media platform. Their efforts failed spectacularly as the channel appeared to be a bad match for our industry.
I use a simple tracker to record our competition's costs modifications every week. This has helped us to:
- Identify cyclical price reductions
- Notice package deal tactics
- Understand their pricing psychology
When I started my online business three years ago, I was certain that our unique products would sell themselves. I overlooked market research as unnecessary – a mistake that nearly cost my entire company.